Strategic Marketing

1. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
2. Really simple, You should 
3. 1. Identify objectives and determine mission
   2. Do business environmental scan-including trends and competition
   3. Devise strategy including SWOT, budget, marketing, price and distribution
   4. Implement strategy-put your plan into action
   5. Evaluate and modify- measure how close or far you are from objectives, track what works and change what doesn't.