I was a Marketing Manager.

Marketing Manager

Responsibilities:

1. Produced a marketing plan to develop international student recruitment following the achievement of full University status
2. Analysed University marketing communications and their effectiveness
3. Developed the University e- marketing activities and communications.
4. Managed a team of Marketing Assistants with responsibility for their training and development

Achievements

• Effectively managed a busy department at a time of change

• Improved customer responsiveness by 80% through e-marketing

• Increased recruitment of international students by 50%