Marketing Management
dimanche 9 août 2015
mercredi 22 juillet 2015
mardi 14 juillet 2015
Grow your business
you need a marketing plan.
The right marketing plan identifies everything from
The right marketing plan identifies everything from
- who your target customers are to
- how you will reach them, to
- how you will retain your customers so they repeatedly buy from you.
Strategic Marketing
- A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
- Really simple, You should
- Identify objectives and determine mission
- Do business environmental scan-including trends and competition
- Devise strategy including SWOT, budget, marketing, price and distribution
- Implement strategy-put your plan into action
- Evaluate and modify- measure how close or far you are from objectives, track what works and change what doesn't.
Marketing Background in ad tech/digital media
You must be familiar with :
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Use of both CRM (NetSuite) and marketing automation tools (Marketo)
Why NetSuite ?
First cloud business software, with more than 20,000 customers, NetSuite is 10 times larger than the nearest competitor, meaning 10 times the resources.
NetSuite's flexibility lets you do it all, quickly and easily. Meanwhile, version-lock is a thing of the past. With every NetSuite upgrade, your configurations and customization migrate seamlessly.
Cloud-based, mobile-enabled and social, NetSuite frees the modern business from antiquated PC-based, anti-social systems locked behind the firewall.
Why Marketo ?
Helping marketers master the art and science of digital marketing.
First cloud business software, with more than 20,000 customers, NetSuite is 10 times larger than the nearest competitor, meaning 10 times the resources.
NetSuite's flexibility lets you do it all, quickly and easily. Meanwhile, version-lock is a thing of the past. With every NetSuite upgrade, your configurations and customization migrate seamlessly.
Cloud-based, mobile-enabled and social, NetSuite frees the modern business from antiquated PC-based, anti-social systems locked behind the firewall.
Why Marketo ?
Helping marketers master the art and science of digital marketing.
My Eduction background
Masters in Business Administration 2012 - 2014
ESG Paris, France
Modules include: International Business; International Marketing
Dissertation: An
evaluation of the effectiveness of interactive marketing strategies
BA in computer science Studies, 2006 – 2011
USTHB Algiers, Algeria
Modules include:
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